# identity.md

## Organization Overview
- **Company Name:** Motherlove Herbal Company
- **Mission:** To provide organic herbal body care and supplements supporting motherhood, from pregnancy, birth, and postpartum to breastfeeding and baby care.
- **Company Structure and Legal Entity:** A family-owned brand.
- **Founded Date and Location:** Founded over 30 years ago, originating in a Colorado Rockies meadow.
- **Size and Scale:** Grew into an international leader in its field.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Mom-founded and daughter-run leadership. (See: https://motherlove.com/pages/our-story)
- **Team Structure and Departments:** A family-owned business structure.
- **Company Culture and Values:** Dedicated to natural, organic solutions for maternal and infant well-being, fostering a supportive environment for mothers.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in the development and sale of organic herbal body care and supplements.
- **Location(s) and Geographic Presence:** Began in the Colorado Rockies and has expanded to an international presence.
- **Key Partnerships and Affiliations:** Details forthcoming.